Q4 Shoppers. A New Opportunity in January.
New Customers.
Same List.
Reconnect with shoppers who didn't purchase and haven't responded to regular marketing through a more personalized approach built on buyer intelligence.
Turn Inactive Subscribers Into Orders
They Were Interested. They Didn't Buy.
Q4 brought shoppers who explored products, compared options, and considered purchasing.
But regular marketing hasn't brought them back.
January is a chance to reach them differently.
Example of a Buying Conversation
The Shift
DTC’s next step isn’t more messages — it’s conversation.
Marketing brings them in.
Now it’s time to talk with them.
That’s the shift — from messages to buying conversations.
The Personal Shopper gets the order. You just need to ship.
The Marketing Is Working.
You Built A List.
We Get Them To Order.
Q4 — Focus on What Matters.
Q4 is already a busy time for campaigns, promotions, and fulfillment.
We understand that the focus needs to stay there.
That gives Unlost time to work in the background, combining market research with brand-specific products, customer data, and buying patterns to build the custom recovery layer.
No additional implementation during Q4.
Example of a Buying Conversation
The Shift
DTC’s next step isn’t more messages — it’s conversation.
Marketing brings them in.
Now it’s time to talk with them.
That’s the shift — from messages to buying conversations.
The Personal Shopper gets the order. You just need to ship.
January — Ready to Launch.
By January, the custom layer is ready.
A small test can launch with shoppers who didn't purchase and haven't responded to the usual marketing.
This is a chance to reconnect early with a more personalized approach.
Launch early with a different approach and convert new orders.
Example of a Buying Conversation
The Shift
DTC’s next step isn’t more messages — it’s conversation.
Marketing brings them in.
Now it’s time to talk with them.
That’s the shift — from messages to buying conversations.
The Personal Shopper gets the order. You just need to ship.
What's Is Possible For Your Brand?
Let's See Which Hard-To-Reach Shoppers Are Ready In January.
This Works For...
Dtc Shopify Brands
10,000+ SMS Subscribers
KLaviyo, Attentive, or PostScript
Paid Traffic is $10k+ / month
AVerage Order Value $60+
Use Case
SMS List ~17,000
Plant-Based Skincare Brand
13,655 Inactive Subscribers (90+ Days)
171 orders in 30 days
AOV $75
$12,825 revenue
24% reply rate
Summary:
The biggest hesitation was around ingredients and how the product fit into a morning routine.
That information was already on the product pages.
It still created the most hesitation before the order.
59% of the orders came from first-time customers.
The rest came from customers who had not bought in 90+ days.
This was just month one.
Results usually grow from there.
She Signed Up.
Then Nothing.
"When the day requires 100 decisions a day, having the peace of mind,
that rain or shine - 5% more will be there.
It just runs and new orders happen."
She found you on Instagram. Joined for the discount.
3 months later - no order yet.
-
Opens emails. Adds products to cart.
Just never buys.
-
How many are on your list right now?
If even 1% ordered each month.
What would that be worth?
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